Tiger Retail East Coast

MANAGING DIRECTOR
February 2015 - May 2016
flyingtiger.com 

Beech Tree Consulting

FOUNDER, CEO AND CHIEF CONSULTANT
November 2008-Present
beechtreeconsulting.net

A boutique firm specializing in business strategy, brand strategy & management, leadership coaching and retail brand launches.  

- uniquely creative and fearless approach to brand strategy with a no-nonsense delivery.
- genuinely connect with teams at all levels and serve as a coach, advisor and confidant to C-suite, business owners, partners, and entrepreneurs.
- deliver results through strong leadership and team building skills.
- ability to turn “wild ideas” into executable and successful strategies. extensive experience in many different industries with long term relationships.

Client list includes, but not limited to:  
Tiger:  created a go-to market strategy to launch Denmark based Tiger (which became Flying Tiger Copenhagen) in the North America.  Upon creating the strategy, was hired on to lead execution of the strategy.

Herman Miller:  over the course of 3 years, worked with cross-functional teams to create a strategy to launch Herman Miller for Small Business, a new venture under the Herman Miller umbrella.

AFEX:  over the course of three years, led the Executive team to develop an executable business and brand strategy, drafted business plans, led the implementation of a Brand Strategy, acted as interim Global Marketing Director for 6 months, launched an Intranet site, served as an instigator for cultural change to develop a people focused sales culture, led team building seminars, acted as leadership coach, guide and mentor for Executive Team and “high-flyers”.

Vantel Pearls:  over the course of 4 years, worked to revamp the business and brand strategy and turn the business around for the direct sales company, including updating the logo, helping them understand their target customer base, changing the catalogue approach, modernizing the catalogue and creating an inspirational lookbook, changing the online experience for customers, developing financial and reporting systems, promoting/hiring, training and mentoring an entirely new executive team, creating a sales culture, leadership coaching, and acting as a confidant and mentor to the CEO.

Voila Chocolat:  helped launch the start-up from idea phase to physical retail location, including all aspects of the business.

Make Meaning helped launch the start-up from idea phase to physical retail location, with a specific focus on developing strong store teams, hiring, training, creating a sales culture, writing HR manuals, setting up store operations systems and merchandising the store.

Conundrum Technologies:  Over the course of 2 years worked to develop a business and brand strategy and create a strong, customer focused sales culture.  Served as leadership mentor, guide and confidante to the business owners.

Ashley Furniture:  helped create a business and brand strategy. Additionally recruited and hired entire executive team to launch the brand in China.

Petals Decorative Accents, LLC

SENIOR VICE PRESIDENT OF OPERATIONS and DIRECTOR OF RETAIL
May 2007 - October 2008
 

Petals was a $25 million multi-channel company known for floral inspired home furnishings and décor.                     

 - Successfully conceived and launched retail brand to complement existing catalogue and internet business.

- Opened 6 store locations:  responsible for entire process.

- Oversaw all aspects of retail brand including:  developing and managing budgets, inventory, human resources, visual merchandising, marketing, advertising, and operations for all store locations.

- Successfully integrated two distribution centers and oversaw all operations including shipping, receiving, production of goods, and customer service.

- Played integral role in re-launching catalogue and internet businesses; established and oversaw new call center including an integrated customer service department; involved in writing business plan to be presented to potential investors.

New Weathervane Retail Corp.

STORE MANAGER/ DMIT/AREA MANAGER

National 93 store, fashion forward and aspirational yet value oriented juniors apparel retailer.

- Store manager of the year 2003; ran Flagship and highest volume ($3 million) location.

- Created and rolled out new payroll concept and payroll management guide to entire company and trained all district and store managers; managed payroll for entire district.

- Involved with executive team in brand positioning and analysis for each new line before production.

- Oversaw multiple locations including Braintree, Holyoke, Berkshire, and Leominster.

- Received regional recognition for “Driving Results,” “People Development,” and “Consistency.”

Gap Inc.

June 2000 - June 2003

Merchandising Manager - Old Navy
Hanover, MA. 
November 2002- June 2003.
Value oriented, inspirational apparel retailer that strives to dress the entire family.
- Responsible for Kids department (largest department in $22 million location) and HR for staff of 140.

General Manager -  Gap  
Dedham, MA. 
July 2000- November 2002.
- Ran one of company’s two high profile and high target “urban strategy” stores; received regional “Do the Right Thing” recognition.